"Shoot for the moon. Even if you miss, you'll land among the stars" (Norman Vincent Peale)

First Round of TastyWines Tour in Asia

In March of 2018, Break Events organized its first round of its signature events TastyWines Tour in Asia. For this event two stops were organized in two different markets in two different cities: Shenzhen & Taipei. 15 winemakers from around Europe (France, Italy, Portugal) joined Break Events to find new importers or strengthen their footprint on two key markets over two days. This event was organized strictly for professionals, inviting importers, distributors, sommeliers and media to meet our European winemakers. We had almost 400 professional visitors in total over the two cities.


On the 28thof March, TastyWines stopped at Shenzhen at the West Inn Hotel. Shenzhen is an interesting market due to its proximity to Hong Kong and the recent trend of Hong Kong importers wanting to develop their actions towards the mainland. Moreover, Shenzhen is the most international city and filled with a young generation exposed to western culture. This makes Shenzhen a very interesting city in China for winemakers to develop their exports.


During the event, wine was tasted, drinks were shared and business was made. Visitors came to Shenzhen from neighbouring cities such as Dongguan, Hong Kong and Guangzhou to develop their knowledge of European wines and portfolio.


On the 30thof March, TastyWines stopped at Taipei at the MarriotHotel. For the last 6 years, Taiwan has observed an annual increase of 8.6% a year in wine consumption. Moreover, the rapid increase in women’s purchasing power, the main consumers of wine in Taiwan, has been one of the driving forces in this rapid growth.

Our winemakers were impressed by the knowledge and thirst for wine in the Taiwanese market, an often and wrongly overlooked market in Asia. The event was a great success and orders were made during and after the event for our winemakers.

After the success of this first round, Break Events has looked at organizing the second volley of TastyWines Tour in Asia, doubling the number of stops. The second round will take place between November 23rdand 30th, stopping at: Osaka, Zhengzhou, Ho Chi Minh and Singapore, all key, yet different markets in Asia. Due to the success of the first round, the large majority of participants have already signed up for the second volley.

1 week, 4 cities: how many prospecting days can you save? Find out and join us for TastyWines Tour in Asia 2018.