Who Are We?
Break Events is an independent events agency created with a team experienced in the Wine & Food industry. We are known for organizing successful BtoB events.
Founder & CEO, Olivier Darras has 20 years’ experience organizing professional events in the Food & Beverages sector. From the vantage point of key working positions that he has occupied at leading trade shows, for the Wine & food industries, he knows how to create efficient and successful events. He has a critical eye and knows what works and what does not.
Our work is our passion and we would like to share it with you.
Olivier DARRASCEO of Break Events
Olivier is French and has worked in the food & wine event industry for 20 years, with ten years in Asia. Before creating Break Events Ltd, Olivier was the General Manager of Comexposium Shanghai, Director of SIAL China, Managing Director of Adhesion Asia, and Director of VINISUD Asia.
Before moving to Asia, Olivier was the International Sales Director for SIAL Network (Canada, China, Argentina) at the Comexposium’s HQ. In 2002, 2004 and 2006. Olivier was also the Director of VINISUD and specialized in the organization of wine business conventions in the USA, mainly New York and Florida.
And he loves new concepts …
Minh Tri PHANGeneral Manager of Break Events
Minh is French with Spanish and Vietnamese origins. He was Project Director, Group Manager and then Logistics Director at Adhésion Group from 1996 to 2005 for all their events (trade fairs, business conventions, conferences …). In 2005, he created his own Log Event structure offering technical and logistical event management solutions to show organizers.
From 2000 to 2018, Minh collaborated in the technical organization of all the wines of Adhesion Group including the 11 editions of VINISUD where he held the position of Technical Director.
And he likes new technologies…
Timour X. LALANNEAsia Director
Timour is French, and has lived in over 10 different countries. He studied in both the UK and China, after which he began a career in the realm of politics and diplomacy. Before joining us, Timour worked both in Washington D.C. and for the European Union. Today, he has decided to transfer his skills in the private sector and has joined the Break Events family.
And he loves a challenge…
Julien MAILLERIESales Manager
Julien is French. He graduated from the IPC Wine & Spirits School in 2014. This was closely followed by his first experience in the wine business, in Saint Emilion for the Chateau Valandraud (Ets Thunevin). Passionate about foreign cultures, Julien has lived in Valencia, London, Orlando & Shanghai. In 2015, he worked for a Canadian business holding wine business events linked to the ARQ (Association Restaurateurs Quebec). In 2018, he joined Adhesion Group where he worked on Wine Paris (Bordeaux & South West areas). Wine lover, he possesses a WSET level 2.
And he loves good music…
Yu CAOChina Area Manager
Jianying (Catherine) CHENAssistant China Area Manager
Catherine is Chinese. She studied at the Shenzhen Institute of Information Technology and obtained a diploma in Business and English. Recently graduated, Catherine brings her high motivation and fresh vision to our team. She has had prior experience in the organization of events, most recently the Hong Kong Digital Products Exhibition.
And she loves creativity…
Mai Huong DUONGSales Manager
Mai is from Vietnam, with a rich background in event organizing and developing strategies for small and medium sized restaurants, bar chains. Her customer relation management skills are top-notch, and she always keeps the team’s spirits up with her energetic and outgoing personality. Her multi-tasking skills and her stress resistance make her invariable. She is studying to get her MBA in Wine & Spirits Business at Burgundy School of Business and her WSET Level 3 Advanced Diploma.
She loves traveling and meeting new people.
New concepts, new ideas, respect for figures, and passion for detail, that’s our team’s spirit!
Where Are We?
Break Events Korea
Break Events Shenzhen
Room A12, 14th floor, Xin Shi Dai Guang Chang, Taizi Road 6,
Shekou, Nanshan District,
Break Events Ltd
Room 1907, 19/F, Lee Garden One, 33 Hysan Avenue,
Causeway Bay, Hong Kong
Break Events France
50 Quai Louis Bériot