"Shoot for the moon. Even if you miss, you'll land among the stars" (Norman Vincent Peale)

Who Are We?

Break Events is an independent events agency created with a team experienced in the Wine & Food industry. We are known for organizing successful BtoB events.

Founder & CEO, Olivier Darras has 20 years’ experience organizing professional events in the Food & Beverages sector. From the vantage point of key working positions that he has occupied at leading trade shows, for the Wine & food industries, he knows how to create efficient and successful events. He has a critical eye and knows what works and what does not.

Our Team

Our work is our passion and we would like to share it with you.

Olivier DARRAS

CEO of Break Events

Olivier is French and has worked in the food & wine event industry for 20 years, with ten years in Asia. Before creating Break Events Ltd, Olivier was the General Manager of Comexposium Shanghai, Director of SIAL China, Managing Director of Adhesion Asia, and Director of VINISUD Asia.

Before moving to Asia, Olivier was the International Sales Director for SIAL Network (Canada, China, Argentina) at the Comexposium’s HQ. In 2002, 2004 and 2006. Olivier was also the Director of VINISUD and specialized in the organization of wine business conventions in the USA, mainly New York and Florida.

And he loves new concepts …


Minh Tri PHAN

General Manager of Break Events

Minh is French with Spanish and Vietnamese origins. He was Project Director, Group Manager and then Logistics Director at Adhésion Group from 1996 to 2005 for all their events (trade fairs, business conventions, conferences …). In 2005, he created his own Log Event structure offering technical and logistical event management solutions to show organizers.

From 2000 to 2018, Minh collaborated in the technical organization of all the wines of Adhesion Group including the 11 editions of VINISUD where he held the position of Technical Director.

And he likes new technologies…


Asia Director

Timour is French, and has lived in over 10 different countries. He studied in both the UK and China, after which he began a career in the realm of politics and diplomacy. Before joining us, Timour worked both in Washington D.C. and for the European Union. Today, he has decided to transfer his skills in the private sector and has joined the Break Events family.

And he loves a challenge…

Chan Jun Park

Advisor and Representative Korea

Chan Jun is Korean engaging in a wide variety of activities in the wine industry. As Asia Director of Asia Wine Trophy, the only OIV wine competition in Asia and a brother wine competition of Berlin Wine Trophy, Initiator and Director of Asia Wine Conference, Vice-President of Korea International Sommelier Association, Wine Writer, Educator and Judge in several international wine competitions in Europe and the Caucasus, he is the most internationally active Korean.

He loves Hermann Hesse.


China Area Manager
Yu is Chinese. As a lover of wine & spirits, she used to work as a bartender during her BA in Hotel Management. This passion led Yu to spend four years in France to pursue a dual masters degree in both International Trade and French Law on Wine & Spirits. She obtained her sommelier and WSET level 3 certification, while working as a sommelier and as an export assistant for a French wine company. The sum of these experiences has led her to a newfound ambition to introduce fine wines and spirits from all over the world to the Chinese market!
And she loves aesthetics…


Sales manager

Simon is French. After graduating in international management, he spent almost a decade in China studying the language and working on different projects mostly in the wine industry. He also managed the China office of a french wine importer before coming back to France. Spending this much time abroad, he is a multicultural guy with a top-notched level in English, Spanish and Chinese Mandarin with an entrepreneur’s mind. Simon now joined the Break Events family in Paris to help us develop new projects about wine, always being on all possible fronts.

And he loves travelling.


Jianying (Catherine) CHEN

Assistant China Area Manager

Catherine is Chinese. She studied at the Shenzhen Institute of Information Technology and obtained a diploma in Business and English. Recently graduated, Catherine brings her high motivation and fresh vision to our team. She has had prior experience in the organization of events, most recently the Hong Kong Digital Products Exhibition.

And she loves creativity…


Project Manager

María is Mexican and she is studying to get her master’s degree in Management and International Business at Sorbonne University. Her determination and attention to detail make her a great part of the team. She has some experience in food trade.

And she loves singing and learning new things.


Project Manager

Erwann is French. He has a particular interest in sports: American football, rugby, catamaran, Ping-Pong and notably in combat sports such as judo, which he practiced to a high level. He knows how to reflect those values into his work: never-say-die attitude and the desire to push his teammates, which is why he joined the Break Events family. He loves travelling, a hobby that allows him to arouse his curiosity. His young does not stop him from learning new things and discover new horizons …

And he likes good wine with friends

New concepts, new ideas, respect for figures, and passion for detail, that’s our team’s spirit!

Where Are We?

North Asia

Break Events Korea
Second floor,
Yeoksam-dong 659-13,
Gangnam-gu, Seoul


Break Events Shenzhen
Room A12, 14th floor, Xin Shi Dai Guang Chang, Taizi Road 6,
Shekou, Nanshan District,

South-East Asia

Break Events Ltd
Room 1907, 19/F, Lee Garden One, 33 Hysan Avenue,
Causeway Bay, Hong Kong


Break Events France
4 Square la fontaine
75016 Paris France