"Shoot for the moon. Even if you miss, you'll land among the stars" (Norman Vincent Peale)

Who Are We?

Break Events is an independent events agency created with a team experienced in the Wine & Food industry. We are known for organizing successful BtoB events.

Founder & CEO, Olivier Darras has 20 years’ experience organizing professional events in the Food & Beverages sector. From the vantage point of key working positions that he has occupied at leading trade shows, for the Wine & food industries, he knows how to create efficient and successful events. He has a critical eye and knows what works and what does not.

Our Team

Our work is our passion and we would like to share it with you.

Olivier DARRAS

CEO of Break Events

Olivier is French and has worked in the food & wine event industry for 20 years, with ten years in Asia. Before creating Break Events Ltd, Olivier was the General Manager of Comexposium Shanghai, Director of SIAL China, Managing Director of Adhesion Asia, and Director of VINISUD Asia.

Before moving to Asia, Olivier was the International Sales Director for SIAL Network (Canada, China, Argentina) at the Comexposium’s HQ. In 2002, 2004 and 2006. Olivier was also the Director of VINISUD and specialized in the organization of wine business conventions in the USA, mainly New York and Florida.

And he loves new concepts …


Minh Tri PHAN

General Manager of Break Events

Minh is French with Spanish and Vietnamese origins. He was Project Director, Group Manager and then Logistics Director at Adhésion Group from 1996 to 2005 for all their events (trade fairs, business conventions, conferences …). In 2005, he created his own Log Event structure offering technical and logistical event management solutions to show organizers.

From 2000 to 2018, Minh collaborated in the technical organization of all the wines of Adhesion Group including the 11 editions of VINISUD where he held the position of Technical Director.

And he likes new technologies…


Asia Director

Timour is French, and has lived in over 10 different countries. He studied in both the UK and China, after which he began a career in the realm of politics and diplomacy. Before joining us, Timour worked both in Washington D.C. and for the European Union. Today, he has decided to transfer his skills in the private sector and has joined the Break Events family.

And he loves a challenge…

Chan Jun Park

Advisor and Representative Korea

Chan Jun is Korean engaging in a wide variety of activities in the wine industry. As Asia Director of Asia Wine Trophy, the only OIV wine competition in Asia and a brother wine competition of Berlin Wine Trophy, Initiator and Director of Asia Wine Conference, Vice-President of Korea International Sommelier Association, Wine Writer, Educator and Judge in several international wine competitions in Europe and the Caucasus, he is the most internationally active Korean.

He loves Hermann Hesse.


China Area Manager
Yu is Chinese. As a lover of wine & spirits, she used to work as a bartender during her BA in Hotel Management. This passion led Yu to spend four years in France to pursue a dual masters degree in both International Trade and French Law on Wine & Spirits. She obtained her sommelier and WSET level 3 certification, while working as a sommelier and as an export assistant for a French wine company. The sum of these experiences has led her to a newfound ambition to introduce fine wines and spirits from all over the world to the Chinese market!
And she loves aesthetics…


Sales Manager

Julien is French. He graduated from the IPC Wine & Spirits School in 2014. This was closely followed by his first experience in the wine business, in Saint Emilion for the Chateau Valandraud (Ets Thunevin). Passionate about foreign cultures, Julien has lived in Valencia, London, Orlando & Shanghai. In 2015, he worked for a Canadian business holding wine business events linked to the ARQ (Association Restaurateurs Quebec). In 2018, he joined Adhesion Group where he worked on Wine Paris (Bordeaux & South West areas). Wine lover, he possesses a WSET level 2.

And he loves good music…

Jianying (Catherine) CHEN

Assistant China Area Manager

Catherine is Chinese. She studied at the Shenzhen Institute of Information Technology and obtained a diploma in Business and English. Recently graduated, Catherine brings her high motivation and fresh vision to our team. She has had prior experience in the organization of events, most recently the Hong Kong Digital Products Exhibition.

And she loves creativity…

Mai Huong DUONG

Sales Manager

Mai is from Vietnam, with a rich background in event organizing and developing strategies for small and medium sized restaurants, bar chains. Her customer relation management skills are top-notch, and she always keeps the team’s spirits up with her energetic and outgoing personality. Her multi-tasking skills and her stress resistance make her invariable. She is studying to get her MBA in Wine & Spirits Business at Burgundy School of Business and her WSET Level 3 Advanced Diploma.

She loves traveling and meeting new people.

New concepts, new ideas, respect for figures, and passion for detail, that’s our team’s spirit!

Where Are We?

North Asia

Break Events Korea
Second floor,
Yeoksam-dong 659-13,
Gangnam-gu, Seoul


Break Events Shenzhen
Room A12, 14th floor, Xin Shi Dai Guang Chang, Taizi Road 6,
Shekou, Nanshan District,

South-East Asia

Break Events Ltd
Room 1907, 19/F, Lee Garden One, 33 Hysan Avenue,
Causeway Bay, Hong Kong


Break Events France
50 Quai Louis Blériot
75016 France