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- With a population of over 23 million, Taiwan is an important market for imported alcoholic beverages. Over the past six years, there has been an annual increase in consumption, 8.6% for wine and 8.8% for spirits.
- Taiwan is one of the top five wine markets in Asia.
- New consumer groups have emerged among city dwellers, including women.
- As Taiwan is not seen as a volume market, often incorrectly so, there is no major wine exhibition for professionals.