Here you will find the markets offered by Break Events Group.



  • 3rd largest metropolis in mainland China. Canton is the capital of Guangdong province, with the highest GDP in the country.
  • Consumers in southern China prefer light wines with fresh, woody flavours that will go perfectly with their cuisine.
  • Guangdong province is the biggest wine market in China, with imports exceeding 900 million USD in 2017.


  • The capital of the province of Sichuan has dethroned Shenzhen with a significant growth rate over the past five years: employment up (+180%), higher wages and foreign direct investment...
  • Chengdu is a gateway to the southwestern region of China.
  • Chengdu has known how to diversify. The city is reaping the benefits of a development strategy "oriented towards the Western world".
  • Chengdu is becoming an attractive destination for young and highly skilled Chinese and foreign workers. This flow of talent has a significant role in the performance of this market, which is deployed to meet the expectations of these consumers.

Ho Chi Minh

  • Vietnam is one of the emerging markets in the Asia-Pacific region.
  • Ho Chi Minh City is experiencing significant economic growth, and its standard of living is higher than the rest of Vietnam.
  • Wine is still a relatively new product in Vietnam, but its consumption is increasing year by year (14.87 million litres in 2015).


  • The Japanese wine market has grown steadily since the liberalisation of alcohol imports in the early 1970s. This growth intensified after 1994. The real boom however dates back to 1995, when Shinya Tasaki won the competition for the best sommelier in the world.
  • Since the 90s, tasting training cycles have been very successful, especially among women.
  • Osaka is a city known for its nightlife, comedy culture, and iconic food.


  • Creation of the 'city of wines'. Museum of 18,000m² dedicated to the sector, proof of its popularity.
  • Younger consumers and a growing 'social consumption' mode.
  • Consumers pay attention to origin, brand, and packaging. They prefer a wine that has been recommended to them.


  • With more than 50 million inhabitants, significant alcohol consumption, and high purchasing power, the South Korean market is potentially very interesting for wine exporters.
  • Growing interest in wines originating from responsible agriculture: organic, natural, biodynamic wine, high environmental value (HEV), etc.
  • Increase in annual consumption of + 10.1L per capita.
  • 380 thousand HL of wine consumed in 2017.
  • 86% of wine imports (by volume) come from Spain, Chile, Italy, France, and the United States.


  • The gateway to China!
  • Shanghai has one of the highest purchasing powers in the country.
  • The port of Shanghai is the leading importer of wine by volume.
  • The city of Shanghai has the largest number of restaurants listed in the Michelin Guide, including two of the country's three 3-star restaurants.


  • A modern metropolis connecting Hong Kong to mainland China, one of the four main cities in terms of economy and wealth in China.
  • Principal wine importing city in value in all of China.
  • Permanent population exceed 10 million inhabitants with a strong expatriate presence


  • The gateway to South East Asia!
  • Singapore, with a population of only 6 million, is however home to one of the world's largest millionaire centres.
  • Singapore is a leading market for wines. One of the most mature in Southeast Asia, with consumption that continues to increase (+ 6% on average over the last five years).
  • Singapore is a logistics and distribution platform, with an estimated re-export level of over 50% for wine and over 75% for spirits.
  • Wines imported into Singapore can remain in the free zone, and are redistributed to Malaysia, Thailand, Indonesia, the Philippines, or even to southern China.


  • With a population of over 23 million, Taiwan is an important market for imported alcoholic beverages. Over the past six years, there has been an annual increase in consumption, 8.6% for wine and 8.8% for spirits.
  • Taiwan is one of the top five wine markets in Asia.
  • New consumer groups have emerged among city dwellers, including women.
  • As Taiwan is not seen as a volume market, often incorrectly so, there is no major wine exhibition for professionals.


  • The main economic and financial centre of Japan, Tokyo is one of the main Asian and global financial centres. It represents the most important market in the world for raw urban products.
  • Importers have large sales networks.
  • Working in collaboration with importers, distributors, etc. is the key to success in this market.
  • Price/quality ratio is more important than origin of the wine.



  • A cosmopolitan playground, Chicago is the 3rd largest city in the United States.
  • The United States is the 6th largest wine domain in the world (408,000 hectares in 2019) and the 4th wine producing country behind Italy, France, and Spain (2.43 billion litres)
  • With more than 3.30 billion litres of wine consumed in 2019 (+ 1.8%), the USA recorded an annual consumption of 10L per capita.
  • The American consumer appreciates new wines, and needs visibility as regards producers, domains, region, etc.



  • Distribution: supermarkets represent the majority of purchases (59 % in 2020), against 3 % for e-commerce, although the latter has grown by +119% with the pandemic.
  • 50% of alcoholic beverages consumed in bars and lounges in 2020 are wine and in particular white wine.
  • With the health crisis, new packaging formats have become popular (BIB, wine in cans and small packages).
  • Sales of organic wines, HVE ... reached USD 50.1 billion in 2020 (+ 4.6% / 2019).



  • The gateway to North America!
  • Canada is the 5th largest importer of still wines in the world by value, and the 7th by volume.
  • In 2018, imports represented almost 400 million litres, amounting to 1.5 billion euros.
  • Canada had more than 37.74 million inhabitants in 2020, with annual per capita consumption in constant increase (more than 14% between 2010 and 2017).

New York

  • New York State is a major wine producer, with over 14,164 hectares and 471 estates.
  • 3rd largest wine-consuming state in the US after California and Florida. All three markets have a lots of room to grow.
  • Wine distribution in the United States is dominated by mass distribution, with 39% of sales, followed by Liquor stores with 32%, and cafes, hotels and restaurants with 20%.
  • 57% of wines consumed in the United States come from imports.



  • The gateway to Europe!
  • The European Union is the largest producer of wine in the world.
  • EU represents 45% of the world's wine-growing areas, 65% of production, 60% of consumption and 70% of exports
  • France, Italy and Spain are the main organic wine producing countries in the world.
  • Spain is a particularly important stakeholder in the global wine industry, being both a major producer and consumer of wine. It has the largest vineyards in the world in terms of area, with 966,000 hectares in 2019, (13.1% of vineyards worldwide).



  • With 24% of global sales, Germany is the 1st market in the world for organic wines (Business France, 2020)
  • Germany is the world's largest importer of wine by volume (14.6 Mhl) and the 3rd by value (€ 2.6 billion)
  • Increase in wine consumption in Germany by 2% in 2019. Annual per capita consumption is 24.4 L or 8% of world consumption
  • German customers are looking for easy, supple, round and aromatic wines for “festive” consumption.


Montpellier (France)

  • The gateway to the Mediterranean Basin!
  • With 750,000 hectares, France represents 11% of the world surface area for wine-producing vines.
  • In 2019, France produced 4.2 billion litres of wine (17% of world production). In terms of volume it is the second largest wine producer in the world after Italy. Three-quarters of the wines produced are still wines, of which 55% are red, 26% are white, and 19% are rosé.
  • France is the 2nd biggest wine consuming country in the world behind the United States, and ahead of Italy. More than 3.5 billion bottles were consumed in France in 2019.
  • France is the leading wine exporting country in terms of value. In 2017, export sales amounted to €12 billion, far ahead of Italy. Wine exports represent 2 billion bottles, exported to more than 200 countries.


  • In 2020, the Polish wine market grew steadily: + 95% in volume and + 43% in value compared to 2018.
  • Compared to 2019, the market for wine in Poland grew by 4% in 2020.
  • The market relies entirely on imports, which represented €300M in 2018.
  • Polish convenience stores and food discounts stores are the main sales channels for wine.