{"id":805,"date":"2021-02-11T20:46:24","date_gmt":"2021-02-11T19:46:24","guid":{"rendered":"https:\/\/break-events.net\/?page_id=805"},"modified":"2024-07-01T12:10:36","modified_gmt":"2024-07-01T10:10:36","slug":"ou-exporter","status":"publish","type":"page","link":"https:\/\/break-events.net\/es\/ou-exporter\/","title":{"rendered":"\u00bfA D\u00f3nde exportar?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"805\" class=\"elementor elementor-805\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a5b8c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a5b8c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e70064e\" data-id=\"e70064e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2733ab6 elementor-widget elementor-widget-menu-anchor\" data-id=\"2733ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"marche-asie\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4954948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4954948\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e718119\" data-id=\"e718119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a94a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a94a54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-864274d elementor-hidden-phone elementor-hidden-tablet\" data-id=\"864274d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72d82df\" data-id=\"72d82df\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:379,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/pekin_beijing.jpg&quot;},{&quot;id&quot;:378,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/seoul-3575465_1920.jpg&quot;},{&quot;id&quot;:377,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Canton_Guangzhou.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2500,&quot;background_slideshow_slide_transition&quot;:&quot;slide_left&quot;,&quot;background_slideshow_transition_duration&quot;:700,&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a37774a elementor-widget elementor-widget-heading\" data-id=\"a37774a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 Asie-Pacifique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8da75d elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f8da75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/break-events.net\/es\/agenda\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AGENDA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23c299e\" data-id=\"23c299e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af34781 elementor-widget elementor-widget-text-editor\" data-id=\"af34781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 14px; color: var( --e-global-color-text );\">L&rsquo;exportation des vins vers le march\u00e9 asiatique a connu des tendances et des changements notables ces derni\u00e8res ann\u00e9es.<\/span><\/strong><\/p><p><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\">En\u00a0<\/span><span style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\">Chine<\/span><\/strong><\/span><br \/><span style=\"font-size: 14px; color: var( --e-global-color-text );\">Autrefois importateur majeur, les importations de vin en Chine ont consid\u00e9rablement diminu\u00e9. En 2023, la Chine a import\u00e9 environ 114,8 millions de litres de moins, marquant un changement significatif dans ses habitudes de consommation et ses priorit\u00e9s \u00e9conomiques. Malgr\u00e9 cette baisse, le vin reste un symbole de prestige et de luxe, avec un int\u00e9r\u00eat croissant parmi les jeunes consommateurs qui pr\u00e9f\u00e8rent des vins plus l\u00e9gers et aux ar\u00f4mes de fruits.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\"><b>Au\u00a0<\/b><\/span><strong style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\">Japon et Cor\u00e9e du Sud<\/strong><\/span><br \/><span style=\"font-size: 14px; color: var( --e-global-color-text );\">Ces march\u00e9s ont montr\u00e9 une croissance robuste. Au Japon, les importations de vin ont augment\u00e9 de 28 % en 2022, tandis qu&rsquo;en Cor\u00e9e du Sud, elles ont progress\u00e9 de 18 %. Ces deux pays deviennent de plus en plus importants pour les exportateurs de vin en raison de leurs populations consommatrices de vin en expansion et d&rsquo;une pr\u00e9f\u00e9rence croissante pour les vins premium et diversifi\u00e9s. Cette croissance est stimul\u00e9e par une augmentation des revenus disponibles et un changement culturel vers les influences du style de vie occidental.<\/span><\/p><p><span style=\"text-decoration: underline;\"><strong style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\">En Asie du Sud-Est et Ta\u00efwan<\/strong><\/span><br \/><span style=\"font-size: 14px; color: var( --e-global-color-text );\">Il y a un int\u00e9r\u00eat croissant pour les vins issus de pratiques agricoles durables et biologiques. Ta\u00efwan et l&rsquo;Asie du Sud-Est sont des march\u00e9s \u00e9mergents o\u00f9 les consommateurs deviennent plus conscients de l&rsquo;impact environnemental de leurs choix, favorisant les vins biologiques, biodynamiques et naturels<\/span><span style=\"font-size: 14px; color: var( --e-global-color-text );\" data-state=\"closed\">\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\"><strong style=\"font-size: 14px; color: var( --e-global-color-text ); text-decoration: underline;\">En Australie et Nouvelle-Z\u00e9lande<\/strong><\/span><br \/><span style=\"font-size: 14px; color: var( --e-global-color-text );\">Ces pays jouent un r\u00f4le important sur le march\u00e9 asiatique du vin, en particulier en Chine, au Japon et en Cor\u00e9e du Sud. Leur proximit\u00e9 et leurs prix comp\u00e9titifs leur donnent un avantage.\u00a0<\/span><\/p><p><span style=\"font-size: 14px; color: var( --e-global-color-text );\"><i>Globalement, la r\u00e9gion Asie-Pacifique reste un march\u00e9 dynamique et prometteur pour les exportateurs de vin mondiaux. Malgr\u00e9 les d\u00e9fis \u00e9conomiques et une demande fluctuante dans certaines zones, la tendance g\u00e9n\u00e9rale est \u00e0 une consommation accrue, en particulier de vins premium et durables, soulignant le potentiel \u00e0 long terme de la r\u00e9gion dans l&rsquo;industrie mondiale du vin<\/i><\/span><span style=\"font-size: 14px; color: var( --e-global-color-text );\" data-state=\"closed\"><i>\u00a0<\/i><\/span><\/p><p><em>(Sources :\u00a0\u00a0<a style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/www.vinetur.com\/en\/global-wine-trade-in-2023-a-year-of-contrasts-and-challenges.html\" target=\"_blank\" rel=\"noopener noreferrer\">Vinetur<\/a>\u00a0&#8211;\u00a0<a style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/www.oiv.int\/sites\/default\/files\/documents\/2023_SWVWS_report_EN.pdf#:~:text=URL%3A%20https%3A%2F%2Fwww.oiv.int%2Fsites%2Fdefault%2Ffiles%2Fdocuments%2F2023_SWVWS_report_EN.pdf%0AVisible%3A%200%25%20\" target=\"_blank\" rel=\"noopener noreferrer\">OIV<\/a>\u00a0&#8211;\u00a0<a style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/wineinstitute.org\/press-releases\/california-wine-exports-resilient-in-global-markets-led-by-strong-growth-in-mexico-key-asian-markets-and-the-eu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wine Institute<\/a>\u00a0&#8211;\u00a0<a style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/www.just-drinks.com\/features\/the-wine-trade-in-2023-in-six-graphs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Just Drinks<\/a>)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03fff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03fff7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dc7350\" data-id=\"7dc7350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5174731 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5174731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4848ae1 elementor-widget elementor-widget-menu-anchor\" data-id=\"4848ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"marche-americain\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db62ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0db62ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ae8ac\" data-id=\"e7ae8ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0aaa46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aaa46d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2f493b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"d2f493b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01620f1\" data-id=\"01620f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1182,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/pexels-pixabay-290386.jpg&quot;},{&quot;id&quot;:1181,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/pexels-andre-furtado-2916828.jpg&quot;},{&quot;id&quot;:1180,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/brazil-law-1.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2500,&quot;background_slideshow_slide_transition&quot;:&quot;slide_left&quot;,&quot;background_slideshow_transition_duration&quot;:700,&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f546651 elementor-widget elementor-widget-heading\" data-id=\"f546651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 Am\u00e9ricain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-68925fe elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"68925fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/break-events.net\/es\/agenda\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AGENDA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ae9733\" data-id=\"2ae9733\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325f6db elementor-widget elementor-widget-text-editor\" data-id=\"325f6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En 2023, les exportations de vin en Am\u00e9rique du Nord (USA, Canada) et en Am\u00e9rique Latine (Argentine, Mexique, Br\u00e9sil, &#8230;) ont montr\u00e9 des tendances diverses et int\u00e9ressantes.<\/strong><\/p><p><span style=\"text-decoration: underline;\"><strong>Am\u00e9rique du Nord<\/strong><\/span><br \/>La pand\u00e9mie mondiale a continu\u00e9 d&rsquo;influencer les march\u00e9s du vin en Am\u00e9rique du Nord. Les \u00c9tats-Unis, avec une consommation annuelle de 12,2 litres par habitant, ont vu une <strong>\u00e9volution marqu\u00e9e vers le e-commerce et la livraison \u00e0 domicile<\/strong>, d\u00e9j\u00e0 amplifi\u00e9e par les restrictions de la COVID-19. La vente en ligne de vins a explos\u00e9, avec une croissance de 119 % durant la pand\u00e9mie, renfor\u00e7ant l&rsquo;importance des plateformes web d\u00e9di\u00e9es. En 2023, les importations de vin aux \u00c9tats-Unis ont maintenu une tendance positive. La France a enregistr\u00e9 une augmentation de 13 % de ses exportations vers les \u00c9tats-Unis, tandis que le Portugal et l&rsquo;Afrique du Sud ont vu leurs chiffres grimper de 18 % et 13 % respectivement.<\/p><p><span style=\"text-decoration: underline;\"><strong>Am\u00e9rique Latine<\/strong><\/span><br \/>L&rsquo;Am\u00e9rique Latine, avec ses 650 millions de consommateurs, a \u00e9galement vu une croissance notable de sa consommation de vin. Les importations de vin ont atteint 2 milliards de dollars, et la consommation a doubl\u00e9 par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes. Au Br\u00e9sil, les importations de vin tranquille (en contenant de moins de 2 litres) ont augment\u00e9 de 44 % en deux ans. Les consommateurs latino-am\u00e9ricains montrent un <strong>int\u00e9r\u00eat croissant pour les appellations de vins \u00e9trangers, notamment les IGP, AOP et AOC<\/strong>, avec des pr\u00e9f\u00e9rences marqu\u00e9es pour les produits venant d&rsquo;Argentine, d&rsquo;Uruguay et du Chili.<\/p><p><span style=\"text-decoration: underline;\"><strong>Tendances de consommation<\/strong><\/span><br \/>Les consommateurs, bien que sensibles au prix, sont de plus en plus nombreux \u00e0 chercher des produits de meilleure qualit\u00e9. Aux \u00c9tats-Unis, environ 10 % des consommateurs de vin en boivent quotidiennement, et 50 % au moins une fois par semaine . Les cat\u00e9gories socio-professionnelles \u00e9lev\u00e9es tendent \u00e0 <strong>rechercher des vins de qualit\u00e9 sup\u00e9rieure et des nouveaut\u00e9s<\/strong>, influen\u00e7ant ainsi les tendances du march\u00e9.<\/p><p><em>Malgr\u00e9 les d\u00e9fis impos\u00e9s par la pand\u00e9mie, les al\u00e9as politiques et les crises \u00e9conomiques, les march\u00e9s nord et sud am\u00e9ricains offrent toujours de nombreuses <strong>opportunit\u00e9s pour les producteurs de vin pr\u00eats \u00e0 s&rsquo;adapter aux nouvelles habitudes de consommation et aux r\u00e9seaux de distribution \u00e9mergents<\/strong>. En 2023, les \u00c9tats-Unis ont import\u00e9 1,311 milliard de litres de vin, pour une valeur de 5,16 milliards d&rsquo;euros, soit une augmentation de presque 7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente<\/em><\/p><p><em>(Sources :\u00a0 IWSR -2023 | FAO &#8211; 2023\u00a0 | Euromonitor International &#8211; 2022.2023 |\u00a0 OIV &#8211; 2023 )<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f9162c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f9162c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08ef9df\" data-id=\"08ef9df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d474d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d474d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f9056 elementor-widget elementor-widget-menu-anchor\" data-id=\"38f9056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"marche-european\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8633845 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8633845\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50577fe\" data-id=\"50577fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-762bbd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762bbd4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d4ce15e elementor-hidden-phone elementor-hidden-tablet\" data-id=\"d4ce15e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94cf6a6\" data-id=\"94cf6a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1262,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/pexels-pixabay-532826.jpg&quot;},{&quot;id&quot;:3149,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/pexels-aleksandar-pasaric-1388030.jpg&quot;},{&quot;id&quot;:4134,&quot;url&quot;:&quot;https:\\\/\\\/break-events.net\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/pexels-pixabay-161850.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2500,&quot;background_slideshow_slide_transition&quot;:&quot;slide_left&quot;,&quot;background_slideshow_transition_duration&quot;:700,&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5423ce2 elementor-widget elementor-widget-heading\" data-id=\"5423ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le march\u00e9 Europ\u00e9en<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f599f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78f599f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/break-events.net\/es\/agenda\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AGENDA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbcd763\" data-id=\"dbcd763\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c799d elementor-widget elementor-widget-text-editor\" data-id=\"09c799d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le march\u00e9 des vins en Europe est l&rsquo;un des plus d\u00e9velopp\u00e9s et prestigieux au monde, avec une longue histoire et une forte influence sur les tendances globales.<\/strong><\/p><p><span style=\"text-decoration: underline;\"><strong>Le march\u00e9 des vins en Europe<\/strong><\/span><br \/>Les principaux pays producteurs de vin en Europe sont la France, l&rsquo;Italie, l&rsquo;Espagne et l&rsquo;Allemagne. Ces pays repr\u00e9sentent une grande part de la production mondiale de vin. Par exemple, en 2022, la France a produit environ 45 millions d&rsquo;hectolitres, l&rsquo;Italie 50 millions d&rsquo;hectolitres et l&rsquo;Espagne 38 millions d&rsquo;hectolitres.<br \/>Le<strong> march\u00e9 europ\u00e9en du vin est marqu\u00e9 par une demande croissante pour les vins biologiques<\/strong> et les vins issus de pratiques viticoles durables. Les consommateurs europ\u00e9ens, particuli\u00e8rement en France et en Allemagne, montrent un int\u00e9r\u00eat accru pour des produits respectueux de l&rsquo;environnement .<br \/>La consommation de vin en Europe reste \u00e9lev\u00e9e, avec des pays comme la France, l&rsquo;Italie et l&rsquo;Allemagne en t\u00eate. La France, avec une consommation annuelle moyenne par habitant est d&rsquo;environ 47 litres est l&rsquo;une des plus \u00e9lev\u00e9es au monde.<\/p><p><span style=\"text-decoration: underline;\"><strong>Exportations de vin europ\u00e9en<\/strong><\/span><br \/>Les vins europ\u00e9ens sont export\u00e9s largement, avec les \u00c9tats-Unis, la Chine et le Royaume-Uni comme principaux importateurs. En 2022, les exportations de l&rsquo;UE ont atteint pr\u00e8s de 30 milliards d&rsquo;euros.<br \/>Le Brexit a compliqu\u00e9 les exportations vers le Royaume-Uni, malgr\u00e9 son statut de march\u00e9 majeur pour le vin europ\u00e9en.<br \/>Les vins europ\u00e9ens gagnent en popularit\u00e9 dans des r\u00e9gions \u00e9mergentes comme l&rsquo;Afrique et l&rsquo;Am\u00e9rique du Sud, ouvrant de nouvelles opportunit\u00e9s pour les exportateurs.<\/p><p><em>En r\u00e9sum\u00e9, <strong>le march\u00e9 des vins en Europe est caract\u00e9ris\u00e9 par une production et une consommation \u00e9lev\u00e9es<\/strong>, avec une tendance croissante vers des produits durables et biologiques. Les exportations europ\u00e9ennes de vin continuent de dominer le march\u00e9 mondial, bien que des d\u00e9fis comme le Brexit et la concurrence croissante n\u00e9cessitent des adaptations continues.<\/em><\/p><p><em>(Sources :\u00a0 Wine Intelligence &#8211; 2023 | OIV &#8211; 2023\u00a0 | The Drinks Business | INAO)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 Asie-Pacifique AGENDA L&rsquo;exportation des vins vers le march\u00e9 asiatique a connu des tendances et des changements notables ces derni\u00e8res ann\u00e9es. En\u00a0ChineAutrefois importateur majeur, les importations de vin en Chine ont consid\u00e9rablement diminu\u00e9. En 2023, la Chine a import\u00e9 environ 114,8 millions de litres de moins, marquant un changement significatif dans ses habitudes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-805","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/pages\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":55,"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/pages\/805\/revisions"}],"predecessor-version":[{"id":10355,"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/pages\/805\/revisions\/10355"}],"wp:attachment":[{"href":"https:\/\/break-events.net\/es\/wp-json\/wp\/v2\/media?parent=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}