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Break Events

DEGRÉ ZÉRO the no/low alcohol event

| Trade Show | The only event 100% dedicated to alcohol-free and low-alcohol beverages. A rapidly expanding market with 40% of alcohol consumers also consuming no/low options. (DZ Barometer 2024).

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Break Events Group

We are organizers of business meetings and trade shows in the wine industry. We connect producers of wine, spirits, and non-alcoholic or low-alcohol beverages with national and international buyers. With our network and partners, we bring together professionals from the wine industry: importers, distributors, sommeliers, oenologists, and all key influencers: media, institutions, wine merchants, hoteliers, restaurateurs, etc. We have established a relationship of trust with them, enabling us to promote the export of wines and spirits, and the emergence of no/low alcohol beverages worldwide.

Our events are part of a collaborative approach to promote a wine, a region, a country, and a know-how on the international wine market. Thanks to the success of our "TastyWines Meetings" business conventions, we are consolidating a solid portfolio of activities across Asia-Pacific, Europe, and North and Latin America. We offer tailor-made solutions to winegrowers, committees, interprofessional organizations, unions, and producer groups. These personalized meetings provide ultra-targeted BtoB meetings with importers, and the establishment of strategic partnerships fostering international development. To promote these wines and spirits worldwide, we have developed a unique digital platform. An effective and proven innovation, with over 50% of participations leading to orders

Break Events Group is also a pioneer in organizing a trade show dedicated to no/low alcohol beverages. Since 2024, the "Degré Zéro" show has welcomed bold producers of de-alcoholized and partially de-alcoholized wines, beers, non-alcoholic spirits, and other alternatives such as gastronomic, creative, and functional beverages. This BtoB show dedicated to non-alcoholic or low-alcohol beverages has been a great success since its creation. This pioneering event has become, in two editions, a must-attend event, a unique place that brings together all industry players

In the current context, it is imperative to adopt an agile and tailor-made strategy to respond to market changes and promote our producers worldwide. We wish to consolidate our role as a catalyst for industry professionals by focusing our development on innovation, digital transformation, internal talent development, strengthening ties with our customers, market diversification, and continuing to be pioneers in the booming segment of no/low alcohol beverages

Olivier DARRAS, CEO Break Events Group