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- With more than 50 million inhabitants, significant alcohol consumption, and high purchasing power, the South Korean market is potentially very interesting for wine exporters.
- Growing interest in wines originating from responsible agriculture: organic, natural, biodynamic wine, high environmental value (HEV), etc.
- Increase in annual consumption of + 10.1L per capita.
- 380 thousand HL of wine consumed in 2017.
- 86% of wine imports (by volume) come from Spain, Chile, Italy, France, and the United States.